*The Salesforce Associate credential is designed for Salesforce professionals who possess the necessary knowledge, skills, and experience to understand and utilize the Salesforce Customer 360 Platform. *Candidates should have a basic understanding of how an integrated CRM platform can connect departments and customer data. *They should be familiar with the Salesforce platform as a user or learner and be knowledgeable of common business use cases. *This exam is suitable for those who are new to the Salesforce ecosystem and may be looking to pursue a career in Salesforce or become a Salesforce Certified Professional.
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