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Einstein GPT: Salesforce's World-First AI for CRM that Writes Emails, Generates Code, and more.

Updated: Aug 31, 2023


Einstein GPT

I had the opportunity to attend Salesforce's Trailblazer DX'23 event and witness the launch of Einstein GPT. It was amazing to see so many people excited about this revolutionary new technology and eager to learn more about it.


Einstein GPT harnesses the power of generative AI to provide hyper-personalized content across all sales, service, marketing, commerce, and IT interactions at an unprecedented scale. By continuously adapting to changing customer information and needs in real time, Salesforce is transforming the customer experience in a significant way.


As a Salesforce user myself, you can now easily connect your customer data to OpenAI's advanced AI models, or choose your own external model, and use natural-language prompts directly within your Salesforce CRM to generate content. This powerful combination of Salesforce's proprietary AI models, generative AI technology from an ecosystem of partners, and real-time data from the Salesforce Data Cloud allows you to create customized content that is both relevant and valuable to your customers.(Einstein GPT is currently in closed pilot.)


I firmly believe that Einstein GPT is a game-changer for businesses of all sizes and industries, and I'm excited to see the transformative impact it will have on the industry.

The launch of Einstein GPT includes several exciting new features that are tailored to different areas of business. For Sales, Einstein GPT can auto-generate tasks such as composing emails, scheduling meetings, and preparing for interactions. For Service, Einstein GPT can generate knowledge articles from past case notes and create personalized agent chat replies to increase customer satisfaction. For Marketing, Einstein GPT can dynamically generate personalized content across email, mobile, web, and advertising.


Salesforce has also introduced Einstein GPT for Slack Customer 360 apps, which delivers AI-powered customer insights in Slack. The app can provide smart summaries of sales opportunities and surface end users' actions like updating knowledge articles. Finally, for Developers, Einstein GPT can improve productivity with Salesforce Research's proprietary large language model. Developers can use an AI chat assistant to generate code and ask questions for languages like Apex.





Overall, the launch of Einstein GPT is a game-changer for businesses looking to streamline their operations and create more personalized customer experiences. By leveraging AI-generated content and automations, companies can save time, increase productivity, and enhance customer satisfaction.


Will AI replace my job?

One of the most common questions about AI is whether it will replace or take over our jobs. However, I believe that as long as we keep our skills up to date and incorporate AI skills into our work, we will remain essential to our industry. In fact, AI can be a helpful assistant that enhances our work and allows us to focus on more strategic tasks.


It's important to note that businesses and individuals who don't take advantage of AI and other innovative technologies will fall behind the competition. AI is revolutionizing many industries, and those who embrace it will have a significant advantage in the market.


So, instead of fearing AI or viewing it as a threat, we should recognize its potential and take advantage of the opportunities it provides. By staying informed, learning new skills, and leveraging AI to enhance our work, we can position ourselves and our businesses for success in the future.



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