SFDIFYIdeas from building products.
Product, engineering, AI, growth and lessons from the things we build.
How We Build Products People Actually Use
The loop we run on every product we own, from the first checklist in MyCheck to Yolda's dispatch board, and how it changes the way we build for clients.
Shipping AI features without shipping guesses
Evaluation sets, fallbacks and the boring plumbing that makes an AI feature trustworthy.
One design system, five products
How a shared component library lets a small team run MyCheck, Yolda, CostRefund, USTAXX and Segeo.
What Agentforce changes for small Salesforce teams
Where agents help today, where they do not, and how to scope a first implementation.
Checklists people finish
What we learned from watching MyCheck users abandon step three.
Operating our own products made us better vendors
On-call, churn and support tickets teach things a client project never will.
Search is now four models and a website
How Segeo measures brand visibility inside AI answers and what to publish to move it.
The first version of Yolda was a spreadsheet
Why we ship the ugliest working thing before designing the platform.
Reading receipts at scale
The OCR and classification pipeline behind CostRefund.