SFDIFYGTM engineering: pipeline built like software.
SFDIFY is a GTM engineering agency. We build Clay workflows, data enrichment, AI account research and outbound automation, then sync the results into your CRM so the right accounts reach the right rep without manual list work. We run these same workflows on SFDIFY's own outbound for our own products, so we build for clients what we already use ourselves.
GTM engineering services.
Clay tables and enrichment
Company, contact and signal data pulled into Clay and enriched across providers, one clean table per go-to-market motion.
ICP scoring and AI account research
Every account scored against your ideal customer profile, with AI-written research that tells the rep why it matters.
Outbound automation
Sequences fed straight from Clay, with personalized first lines and sending set up to protect your domains.
Signal-based plays
Outreach triggered by signals like job changes, hiring and funding news instead of static lists.
CRM sync and routing
Accounts, contacts and activity written back to Salesforce or your CRM and routed to the right rep, with no copy and paste.
Pipeline reporting
Dashboards that show which plays create meetings and pipeline, so effort follows what works.
From first call to launch.
Map the motion
Your ideal customers, the signals that matter, your tools and where leads get stuck today.
Build in Clay
Enrichment, scoring and AI research workflows, tested on real accounts.
Connect outbound and CRM
Sequences, sending and CRM sync wired together end to end.
Run and improve
Watch replies, meetings and pipeline, then tune the plays that work.
Built on work we already do.
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Learn moreQuestions, answered.
What is GTM engineering?
GTM engineering is building the systems behind go-to-market: account data, enrichment, scoring, outbound and CRM workflows, built with tools like Clay and code instead of manual list work.
What does a GTM engineer do?
A GTM engineer designs and runs those workflows: pulling and enriching account data, scoring it against the ideal customer profile, writing personalized outreach with AI, and syncing the results into the CRM.
Why hire a GTM engineering agency instead of a full-time GTM engineer?
An agency brings Clay, outbound and CRM skills from day one, which helps while you are still finding the playbook. When you hire in-house later, the workflows are yours to hand over.
Do you work with Clay?
Yes. We build Clay tables, enrichment, AI research columns and the integrations that send Clay data to outbound tools and your CRM.
Which CRM do you connect to?
Salesforce, where SFDIFY is a Salesforce Consulting Partner, and custom CRMs we build. If you run something else, ask in the first call.
How do we start?
Book a free first consultation and walk us through how you find and reach customers today. We will suggest the first workflow to build.
Further reading.
AI Lead Qualification: A Step-by-Step Setup Guide
A step-by-step guide to AI lead qualification: audit your process, define scoring rules, connect AI to your CRM, train reps and measure results.
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How to qualify sales leads with an AI chatbot: define what qualified means, script the questions, connect your CRM, and track the right metrics.
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Salesforce automation vs AI: when native Flow is enough, when you need custom Apex logic, and when an AI layer is worth it, in five practical steps.
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