SFDIFY
B2B SMS marketing works best for small sales teams as two-way follow-ups, appointment reminders and event invites sent to contacts who agreed to receive texts, not as cold blasts. If your reps live in a CRM, Salesmsg starts at $25 per month for 500 credits on its Basic plan [1]. For list-based campaigns, EZ Texting's Launch plan starts at $25 per month [2], and teams with developers can build on Twilio, where the US base rate is $0.0083 per 160-character segment plus carrier fees [3]. Whatever you pick, sending from a US local number through software requires A2P 10DLC registration [4].
Texting a business buyer is different from texting a shopper. The person on the other end is at work, often deciding with colleagues, and probably shared a mobile number during a demo request, a trade show scan or a support call. That makes SMS a strong channel for short, expected, timely messages and a poor one for anything that reads like a mass promotion.
Where B2B texting works
For small sales teams, three jobs account for most of the value:
- Follow-ups after a real touchpoint. A text after a demo request or a missed call gets noticed faster than another email. Salesmsg's pitch to sales teams is to "Automate follow-ups, appointment reminders, and drip campaigns" from CRM triggers [5].
- Meeting and appointment reminders. Reminders for discovery calls, demos and onsite visits are short, expected and easy to keep useful.
- Event invites and day-of logistics. Webinars, trade show booth meetings, customer dinners and user groups all benefit from a quick text with the time and place.
Where it tends to fail: cold outreach to purchased lists, long sales copy, and high-frequency nurture that belongs in email. Tie each text to something the contact did, and make it easy to reply or stop.
US consent and 10DLC basics
This is not legal advice. It summarizes what messaging providers publish; confirm your own obligations with counsel.
- Registration is required for local numbers. Twilio's documentation states that "Anyone sending SMS/MMS messages over a 10DLC number from an application to the US must register for A2P 10DLC" [4]. The standard exists so that this traffic is "verified and consensual" [4].
- Registration covers who you are and how people opt in. You describe your business and "how end users can opt-in, opt-out, and receive help," plus the purpose of your messages [4].
- Skipping it costs money. Senders who do not register "will receive additional carrier fees for sending unregistered traffic" [4].
- Other number types exist. Toll-free numbers and short codes "aren't part of the A2P 10DLC system" and have their own approval paths [4].
Most small-business platforms walk you through registration, and some include the fee. Budget a few days before your first campaign, and keep a record of how each contact opted in.
How we chose
We compared business texting platforms that a sales team of roughly 2 to 20 people could set up without a telecom project: a CRM-centered texting tool, three list-based SMS marketing platforms, one developer API and one business phone system with SMS. Everything below comes from each vendor's public homepage and pricing page, checked on the date in the sources list. We did not run hands-on trials, and prices change often, so confirm on the vendor page before you buy.
B2B SMS marketing platforms at a glance
| Product | Best for | Starting price | Notable |
|---|---|---|---|
| Salesmsg | Reps texting from inside a CRM | $25/mo for 500 credits (Basic, monthly) [1] | Extra seats $10/mo [1] |
| SimpleTexting | Small teams sending campaigns and replies | $39/mo estimate, billed yearly, 500 credits plus local number [6] | 3 users included [6] |
| EZ Texting | Event invites and list campaigns | $25/mo (Launch, monthly) [2] | Carrier registration included [2] |
| Textedly | Every feature on every tier | From $29/mo [7] | Inbound messages free [7] |
| Twilio | Teams with developers | $0.0083 per SMS segment plus carrier fees [3] | Free trial, no card [8] |
| KrispCall | Calling plus SMS in one phone system | $12/user/mo billed annually [9] | 100 SMS segments/user/mo on Starter [9] |
Salesmsg — texting and calling inside your CRM
Salesmsg is the closest fit here for a sales team that already works in HubSpot or Salesforce and wants texts logged where deals live. Its homepage sums it up as "Text leads, make calls, and let AI handle the rest. All inside your CRM." [5]
Verified features: The HubSpot integration is described as a "Native two-way sync" in which texts, calls and AI summaries log on the contact timeline [5].
Pricing: Basic is $25 per month for 500 credits on monthly billing, and Pro starts at 10,000 credits for $329 per month [1]. The first seat is free and additional seats are $10 per month [1].
Strengths: CRM-first design, calling and texting from one platform, and automation aimed at follow-ups and reminders rather than retail promotions.
Limitations: The step from Basic to Pro is steep, because Pro tiers start at 10,000 credits. Calls draw on credits too, so teams that call a lot will use credits faster. If you do not run a supported CRM, much of the value goes unused.
Best fit: Small B2B sales teams on HubSpot or Salesforce that want rep-to-prospect texting and calling logged automatically.
SimpleTexting — straightforward campaigns and two-way texting
SimpleTexting is a texting service aimed at small businesses that covers both broadcasts and one-on-one conversations. For a B2B team, it suits event invites, customer updates and reply handling from a shared account.
Verified features: SimpleTexting offers "API access on all plans" [10] and says it helps you "register with carriers (including 10DLC)" before you start sending [10].
Pricing: The default estimate on the pricing page is $39.00 per month, billed yearly at $398.40, for 500 credits and a local number, plus a $4 one-time carrier registration [6].
Strengths: Three users are included [6], which suits a small team sharing one number, and the plan builder makes cost per message easy to model.
Limitations: Overage credits add up if your volume swings month to month. It is built around marketing lists more than rep workflows, so pipeline logging depends on integrations.
Best fit: Small teams that send periodic campaigns and want a simple shared inbox for replies.
EZ Texting — list campaigns and event invites
EZ Texting is an SMS marketing platform with plan tiers based on contact count. It fits B2B use cases like webinar invites, partner updates and event logistics.
Verified features: EZ Texting says its service "captures opt-in consent, gives one-tap STOP links, and aligns with CTIA rules and carrier 10DLC" [11].
Pricing: Launch starts at $25 per month with 500 monthly credits [2]. Launch customers pay a $5 per month telecom fee, which is waived on higher plans [2]. Carrier registration is included at no extra cost [2].
Strengths: Compliance defaults and included registration reduce setup mistakes for first-time senders.
Limitations: Each plan includes one user seat, and additional seats are $10 per month per user [2], so a sales team pays per rep on top of the plan. EZ Texting operates in the United States and Canada only [2].
Best fit: Teams whose texting is mostly invites, reminders and announcements to opted-in lists.
Textedly — every feature on every tier
Textedly prices on message volume alone, so a small team gets the same feature set as a large one.
Verified features: Textedly says every account "includes 100% of our features from day one" [7].
Pricing: Plans start at $29 per month and scale with message volume, and inbound messages are free [7].
Strengths: Textedly pays the 10DLC registration cost for your first 10DLC number [7], which removes one setup cost for a new sender.
Limitations: Much of the feature set leans toward consumer marketing, such as review requests and text-to-pay, which many B2B teams will not use. Volume-only tiers mean you pay for capacity even in slow months.
Best fit: Teams that want predictable volume pricing with no feature gating.
Twilio — for teams with developers
Twilio is an API platform, not a ready-made texting app. It suits teams that want SMS triggered from their own product, CRM or data and have engineers to build and maintain it.
Verified features: Twilio offers a free trial with no credit card required [8], and you build sending, replies and opt-out handling with its APIs.
Pricing: The US base rate is $0.0083 per 160-character segment, with carrier fees on top; for example, AT&T charges $0.0035 and T-Mobile $0.0045 per outbound SMS [3].
Strengths: Per-message pricing at low volume and full control over logic and data.
Limitations: There is no inbox, campaign builder or rep interface out of the box. You build those, along with opt-out handling and reporting. For a team without developers, this is the wrong starting point.
Best fit: Companies building texting into their own app or a custom CRM. If that is you, our custom CRM development team builds these integrations.
KrispCall — business phone system with SMS
KrispCall is a cloud phone system first, with texting built in. It suits teams that want calling, numbers and SMS on one bill rather than a dedicated SMS marketing tool.
Verified features: KrispCall puts "Every call, SMS, voicemail, and team note in one shared inbox" [12].
Pricing: Starter is $15 per user per month, or $12 when billed annually [9], and includes 100 SMS segments per user per month [9].
Strengths: One tool for calls and texts, and per-user pricing that is easy to forecast for light rep-to-prospect texting.
Limitations: KrispCall does not offer a free trial or free plan [9]. Extra calls, SMS and numbers are billed separately at usage rates [9], so heavier texters should model costs first.
Best fit: Small sales teams replacing a phone system that also want basic business texting.
How to choose a texting service for business
Start with the job, then the price:
- Rep conversations logged in a CRM: Salesmsg, or KrispCall if you also need a phone system. Our cloud phone system comparison covers the calling side.
- Invites, reminders and announcements to lists: SimpleTexting, EZ Texting or Textedly.
- Texts triggered by your own product or data: Twilio, with developer time budgeted.
Then check four details that headline prices hide: whether inbound messages use credits, per-user seat fees, carrier and registration fees, and overage rates. For SMS marketing automation, list your triggers first (form fill, meeting booked, deal stage change) and confirm the tool can act on them from your CRM. If those workflows span several systems, a GTM engineering setup can connect them without manual exports.
FAQ
Is SMS marketing for small business worth it in B2B?
It can be when texts are expected and tied to an action, such as a booked meeting or an event registration. Salesmsg, for example, highlights automated follow-ups and appointment reminders [5]. It works poorly for cold outreach, which runs against the consent focus of 10DLC registration [4].
What does SMS marketing pricing usually include?
Most plans bundle a monthly credit allowance with fees for numbers, seats and carrier registration. EZ Texting's Launch plan includes 500 monthly credits for $25 per month [2], and SimpleTexting adds a $4 one-time carrier registration [6].
What is Salesmsg pricing for a small team?
Salesmsg Basic is $25 per month for 500 credits on monthly billing, with the first seat free and additional seats at $10 per month [1].
Do I need 10DLC registration for business texting?
If you send from a US local number through software, yes: anyone sending SMS or MMS over a 10DLC number from an application to the US must register [4]. Toll-free numbers and short codes follow separate processes [4].
Our recommendation
For most small B2B sales teams, start with a CRM-connected tool like Salesmsg so every text lands on the deal record, and keep volumes modest. If your texting is mostly event invites and reminders to opted-in lists, EZ Texting or SimpleTexting is simpler. Choose Twilio only if you have developers, and KrispCall if you also need a phone system. Whichever you pick, finish carrier registration before your first send.
Sources
- Salesmsg Pricing — checked 2026-11-08
- SMS Marketing Pricing | Text Marketing Rates | EZ Texting — checked 2026-11-08
- SMS Pricing in United States for Text Messaging | Twilio — checked 2026-11-08
- Programmable Messaging and A2P 10DLC | Twilio — checked 2026-11-08
- Salesmsg - Business Texting and Calling for Revenue Teams — checked 2026-11-08
- SMS Marketing Pricing | Text Marketing Plans | SimpleTexting — checked 2026-11-08
- SMS Marketing Pricing & Plans: Affordable Costs | Textedly — checked 2026-11-08
- SMS API for business text messaging | Twilio — checked 2026-11-08
- KrispCall Pricing | Cloud Phone System Plans Starting from $12/Month — checked 2026-11-08
- SMS marketing services & texting platform | SimpleTexting — checked 2026-11-08
- SMS Marketing Services | Text Message Marketing | EZ Texting — checked 2026-11-08
- KrispCall: AI-Powered Communication Platform for Growing Businesses — checked 2026-11-08
