SFDIFY
CallRail pricing starts at $55 a month for Lead Tracking on monthly billing ($50 on a yearly plan) and tops out at $215 a month for Lead Conversion Complete [1]. Every plan is "plus additional usage": the base fee covers 5 local numbers and 250 local minutes, and extras are billed on top [1]. Among the alternatives, CallTrackingMetrics starts at $79 a month, WhatConverts at $30, Nimbata at $0 plus usage, and Invoca is quote-only [2, 3, 4, 5].
How we chose
We compared CallRail with the four call-tracking tools a buyer is most likely to price out next: CallTrackingMetrics, WhatConverts, Invoca and Nimbata. Everything below comes from each vendor's own pricing page and homepage, read on November 11, 2026. We did not run hands-on tests, and we did not use third-party price lists. Where a vendor publishes no price, we say so instead of estimating one. Prices are US list prices before tax.
Call tracking pricing at a glance
| Product | Best for | Starting price | Notable |
|---|---|---|---|
| CallRail | Small businesses and agencies that want a self-serve trial | $55/mo monthly, $50/mo yearly, plus usage [1] | 5 numbers and 250 minutes included [1] |
| CallTrackingMetrics | Teams that want unlimited users and a sales dialer tier | $79/mo monthly, plus usage [2] | "Unlimited users" on every plan [2] |
| WhatConverts | Lowest entry price for single-account call tracking | $30/mo, includes $30 usage credit [3] | Agency plans from $500/mo for unlimited accounts [3] |
| Invoca | Enterprise brands and contact centers | Quote only [4] | Pro tier includes 6,000 annual numbers [4] |
| Nimbata | Buyers who want per-call instead of per-minute billing | $0 plus usage (Entry) [5] | Charges per answered call, "Never per minute" [5] |
CallRail pricing explained — plans, usage and add-ons
CallRail describes itself as call tracking and lead engagement software that connects "campaigns, conversations, and customers" [6]. Its pricing page groups four "Lead Engagement Plans," and every one of them says "plus additional usage" under the price [1]. That phrase is the most important thing to understand about what CallRail costs: the base fee is a floor, not a ceiling.
Verified features: The entry Lead Tracking plan includes "5 numbers and 250 minutes," call and text tracking and attribution, call recording and routing, call transcription and analysis, and automation rules [1]. Lead Tracking Complete adds form tracking, a custom form builder and "Multi-touch CPL reporting" [1]. Lead Conversion adds Premium Conversation Intelligence, which covers call summaries, sentiment analysis, conversation trend reports and automatic conversion tagging [1]. Lead Conversion Complete combines both [1].
Pricing: Here is what the four plans cost, as listed on CallRail's pricing page [1]:
| CallRail plan | Monthly billing | Yearly billing (per month) | Usage included |
|---|---|---|---|
| Lead Tracking | $55 | $50 | 5 local numbers, 250 local minutes, 25 texts |
| Lead Tracking Complete | $105 | $95 | Adds 1,000 form submissions |
| Lead Conversion | $165 | $150 | Adds 10,000 analysis minutes |
| Lead Conversion Complete | $215 | $195 | Forms plus analysis minutes |
CallRail says you can "Save up to 10% with a yearly plan" [1]. On annual billing, "your base fee for the upcoming 12 months is due upon your form of payment entry," while usage is still billed monthly [1].
What drives the bill up is usage beyond the included allowance. CallRail lists these add-on rates for all four plans [1]:
- Local numbers: $3 each
- Local minutes (includes transcription): $0.06 each
- Toll-free numbers: $5 each
- Toll-free minutes: $0.09 each
- Text messages: $0.03 each
- Form submissions (Complete plans): $0.02 each
- Analysis minutes (Lead Conversion plans): $0.05 each
Two billing details matter. Minutes "are calculated by rounding each call up to the nearest minute," and overage fees "are not refundable under any circumstances" [1]. As an illustration using those published rates (our arithmetic, not a CallRail quote), a business on monthly Lead Tracking that needs 10 local numbers and uses 600 local minutes would pay $55 + 5 extra numbers at $3 + 350 extra minutes at $0.06, or about $91 for the month.
There are also two add-on products. Voice Assist, CallRail's AI voice assistant, "Starts at $95/month," and the page notes that plans "include Lead Tracking starting at an additional $55," with an extra "$1/call after 50 Voice Assist calls over 15 seconds" [1]. API access is in every plan, but heavy use is billed: 1,501 to 12,000 API calls a month costs $80, and 12,001 to 300,000 costs $200 [1].
Strengths: The entry price is published and the trial is easy to start: "Every account starts with a 14-day free trial" with no credit card required [1]. The plan ladder is simple, and the add-on rates are listed openly rather than hidden behind a sales call [1].
Limitations: The usage rates are higher than some rivals publish. CallRail charges $3 per extra local number and $0.06 per extra local minute [1], while WhatConverts lists $2.50 per extra local number and 4.5 cents per extra local minute on its single-account plans [3]. Only 5 numbers are included, so businesses running many campaigns or locations will pay for numbers quickly. Coverage is limited to "the United States, Canada, the UK and Australia" [1].
Best fit: Small and midsize businesses, and the agencies that serve them, that want to start a trial today, track a modest number of campaigns, and add form tracking or conversation intelligence later. Related: if you only need a dedicated number rather than attribution, see how to get a business phone number.
CallTrackingMetrics — more seats and a sales tier, higher entry price
CallTrackingMetrics (now at ctm.com) is the closest like-for-like alternative, with a marketing-focused ladder, a sales-focused top tier and what it calls an "Extensive no-code integration library" [7].
Verified features: Every plan lists "Unlimited users" [2]. Marketing Pro adds form tracking with "5,000 form submissions included," "3,000 transcribed minutes included," and AskAI call analysis [2]. Sales Engage adds outbound tools such as a "Smart Dialer" [2].
Pricing: Marketing Lite is $79 a month billed monthly, $65 billed yearly, or $60 billed every two years; Marketing Pro is $179, $149 or $135; Sales Engage is $329, $274 or $247 [2]. All of these are "+ usage" [2]. Enterprise is listed at $1999 a month [2].
Strengths: Unlimited users on every tier, multi-year discounts, and a clear path from marketing attribution into outbound sales tooling [2].
Limitations: The entry price is higher than CallRail's $55 [1, 2], and CTM's plans are also usage-based, so the base fee alone does not tell you the full bill [2].
Best fit: Teams with many users, or businesses that want call tracking and a sales dialer from one vendor. Related: our telemarketing CRM comparison covers dedicated outbound dialers.
WhatConverts — the lowest published entry price
WhatConverts positions itself as "Lead Tracking & Reporting Software" [8] for calls, forms and chat.
Verified features: The Call Tracking plan includes dynamic number insertion, call recording, transcripts and API access [3]. Higher tiers add form and chat tracking, call flows, HIPAA support and multi-click attribution [3]. "There is no limit to how many users can be added to an account" [3].
Pricing: Single-account plans are $30 (Call Tracking), $60 (Plus), $100 (Pro) and $160 (Elite) a month, each with a "$30 Free Usage Credit" [3]. Agency plans for unlimited accounts are $500, $800 and $1250 a month [3]. Extra local numbers are "$2.50 ea." and extra local minutes "4.5¢ ea." on single-account plans [3]. Every plan has a 14-day free trial [3].
Strengths: The cheapest published starting price in this group, unlimited users, and usage credit built into each plan [3].
Limitations: HIPAA support starts at the $100 Pro plan [3]. Agencies jump to $500 a month for unlimited accounts [3].
Best fit: Single businesses that mostly need call tracking at the lowest base fee, and agencies that want unlimited client accounts.
Related: our lead generation tools guide covers the tools that bring those leads in.
Invoca — enterprise call tracking, priced by quote
Invoca markets itself as "The Data + AI Platform to Drive Revenue Growth" [9] and is aimed at large brands and contact centers.
Verified features: Pro includes "6,000 annual local or toll-free numbers" and 5 custom Signals; Enterprise includes 12,000 numbers and 50 Signals; Elite includes 18,000 numbers and 100 Signals [4]. Add-ons include Signal AI conversation analytics, AI-powered quality management and PreSense [4].
Pricing: Invoca does not list prices. Every tier says "Get Your Quote," and the page states "Invoca's pricing is based on a few specific factors" [4].
Strengths: Large number allowances, enterprise-grade add-ons, and plans built for pay-per-call and affiliate programs [4].
Limitations: No self-serve price, so you cannot compare it with CallRail without a sales conversation [4].
Best fit: Enterprises and contact centers that need high number volumes and custom AI models rather than a small-business price point.
Nimbata — billed per answered call
Nimbata sells "Call Tracking & Conversation Intelligence Software" [10] and is the only tool here that bills by answered call rather than by the minute, which makes it a useful counterpoint to CallRail's per-minute model.
Verified features: Pro includes "Unlimited call flows + DNI" and AI tagging and scoring; Agency adds unlimited seats, Salesforce, API and webhooks [5].
Pricing: Entry is $0 plus usage; Pro is $39 a month ($35 on annual); Marketing is $89 ($80); Agency is $149 ($120) [5]. In the US, local numbers start at $4.60 each on Entry down to $1.60 on Agency, and answered local calls start at $0.10 down to $0.03 [5]. There is a fair-use rule: if average call duration "exceeds 3.5 minutes," Nimbata may add a reconciliation line item [5]. The 14-day trial is capped at "2 tracking numbers and 50 answered calls" [5].
Strengths: Predictable cost for businesses with long calls, plus a free entry tier [5].
Limitations: Per-number fees on lower tiers are higher than CallRail's $3 [1, 5], and the fair-use clause means very long average calls can still add cost [5].
Best fit: Businesses whose calls run long, and agencies that want a predictable per-lead cost.
How to choose a call tracking plan
Start with your usage, not the plan name. Count how many tracking numbers you need (one per campaign or location is common) and estimate monthly call minutes. Then price each vendor at that volume:
- Few numbers, short calls: CallRail's Lead Tracking or WhatConverts' Call Tracking plan will likely be cheapest at the base level [1, 3].
- Many users: CallTrackingMetrics and WhatConverts both list unlimited users [2, 3].
- Long calls: Nimbata's per-answered-call model avoids per-minute charges up to its fair-use threshold [5].
- Enterprise volume: Invoca is quote-based and built around thousands of numbers [4].
Also decide where call data needs to land. If your call tracking has to feed a CRM or ad platform cleanly, the integration work often matters as much as the subscription. Our GTM engineering team wires attribution data into revenue systems, and a custom CRM build can make sense when off-the-shelf tools do not fit your sales process.
If you are still choosing a phone system to pair with tracking, see our guide to the best cloud phone system for small business.
FAQ
How much does CallRail cost per month?
CallRail costs $55, $105, $165 or $215 a month on monthly billing, or $50, $95, $150 or $195 a month on a yearly plan, plus additional usage [1].
What are CallRail's overage charges?
Beyond the included 5 local numbers and 250 local minutes, CallRail charges $3 per local number, $0.06 per local minute, $5 per toll-free number and $0.09 per toll-free minute [1]. Minutes are rounded up per call [1].
Does CallRail have a free trial?
Yes. "Every account starts with a 14-day free trial," and CallRail does not require a credit card to start [1].
Is CallRail cheaper than CallTrackingMetrics?
At list price, CallRail's entry plan is $55 a month on monthly billing [1], while CallTrackingMetrics' Marketing Lite is $79 a month [2]. Both add usage charges on top [1, 2].
What are the cheapest CallRail alternatives?
WhatConverts starts at $30 a month with a $30 usage credit [3], and Nimbata has a $0 Entry plan plus usage [5].
Our recommendation
CallRail is a sensible default for small businesses and agencies that want published prices, a no-card trial and a simple plan ladder [1]. Be aware that its per-number and per-minute rates are higher than WhatConverts' [1, 3], so model your real usage first. If you need many users, look at CallTrackingMetrics; if your calls run long, price Nimbata; if you are an enterprise, request an Invoca quote.
Sources
- Compare Pricing Plans & Start Free Trial | CallRail — checked 2026-11-11
- Compare Plans & Pricing | Sign Up Online | CTM — checked 2026-11-11
- Lead & Call Tracking Software Pricing - WhatConverts — checked 2026-11-11
- Pricing | Invoca — checked 2026-11-11
- Call Tracking Pricing • Compare Plans & Start Free Trial (Nimbata) — checked 2026-11-11
- CallRail | Call Tracking & Lead Engagement Software — checked 2026-11-11
- Conversation Analytics Software for Sales & Marketing | CTM — checked 2026-11-11
- Lead Tracking for Marketing | Lead Tracking & Reporting Software — checked 2026-11-11
- AI Agents that Convert Inbound Leads — checked 2026-11-11
- Call Tracking & Conversation Intelligence Software | Nimbata — checked 2026-11-11
