SFDIFY
The strongest Incogni alternatives are DeleteMe if you want custom removal requests and a named expert on every plan, Optery if you want a free tier and screenshot-backed reports, Aura if you would rather get data removal bundled with identity theft protection, Privacy Bee for the largest broker count published on the pages we read, and Kanary for teams protecting executives. For reference, Incogni's own Standard plan costs $7.99 per month billed annually and covers "420+ data broker sites" [1]. DeleteMe starts at $129 a year for one person [2], Optery has a free self-service tier [3], and Privacy Bee lists 1,344 brokers on its Pro plan [4].
Data broker removal services file opt-out requests with brokers and people search sites for you, then keep refiling them. The right one depends on whether you are protecting one person, a family, or a company.
What Incogni offers, from its own pages
Incogni's Standard plan is $7.99 per month on annual billing ($95.88 a year), or $15.98 on a monthly plan [1]. Standard handles automated removals with "Removal of multiple emails, addresses & phone numbers" and recurring removals [1]. The Unlimited plan, at $14.99 per month billed annually, adds "Unlimited custom removal requests" and live phone support [1]. Family plans cover up to five members, every plan includes monthly progress reports, and Incogni offers a 30-day money-back guarantee [1].
For companies, Incogni points to Ironwall by Incogni, which it describes as a privacy protection and data removal service "for employees, company executives, judges, court and law enforcement personnel, and social workers" [5].
People usually switch because they want a free tier, more human help, a bundle, or an admin console for employees.
How we chose
We compared each service's official homepage, pricing page and, where one exists, business page, all checked on November 8, 2026. We did not buy or run these services; every product fact links to the vendor page it came from. We left out Mozilla Monitor Plus: Mozilla's Monitor homepage now describes only free monitoring of leaked data, and its subscription plans page says it "no longer exists" [6].
Incogni alternatives at a glance
| Product | Best for | Starting price | Notable |
|---|---|---|---|
| DeleteMe | Custom requests and a named expert on the base plan | $129.00 a year for one person [2] | "Personal DeleteMe Expert" on all plans [2] |
| Optery | Trying a free tier before paying | Free Basic; Core from $3.25/mo billed yearly [3] | Screenshot-based exposure and removal reports [7] |
| Aura | Data removal inside an identity theft protection bundle | $12/mo billed annually [8] | Removal from 425+ brokers plus credit monitoring and VPN [8] |
| Privacy Bee | Wide broker coverage | About $8/mo billed annually [4] | Pro lists 1,344 brokers [4] |
| Kanary | Executives and teams | $250 a year per account [9] | Team plans with a five-seat minimum [9] |
DeleteMe — the hands-on option with custom removals included
DeleteMe is the closest swap for Incogni if you want people involved in the work. It says its team "searches hundreds of data brokers and people-search sites to locate where your information is being sold" and then submits opt-out requests [10].
Verified features: Every plan lists "Custom removal requests plus automated services," removal of "unlimited aliases, previous names, and email addresses," email and phone masking, and email, chat and phone support [2]. All plans include "Quarterly Privacy Reports" and a "Personal DeleteMe Expert" [2]. For companies, DeleteMe sells executive protection and what it calls human attack surface management, and it states "1,000+ data brokers & sites covered worldwide" [11].
Pricing: One person for one year is "Billed at $129.00 annually," about $10.75 a month; a four-person family plan is billed at $329.00 annually [2]. Plans are sold in one-year and two-year terms, and the US pricing page notes "U.S. residents only" [2]. Business pricing is quote-based: you fill out a form and a representative gets back to you [12].
Strengths: Custom removal requests are part of every individual plan, while Incogni reserves custom removals for its Unlimited and Family Unlimited tiers [1].
Limitations: It costs more than Incogni Standard for one person ($129 against $95.88 a year) [2] [1]. Reports arrive quarterly, while Incogni sends monthly progress reports [2] [1]. The business offer has no published prices.
Best fit: US residents who want custom removals and support from the first plan.
Optery — free to start, with screenshot proof
Optery lets you see your exposure before paying. Its Free Basic account includes a "Personalized Exposure Report with Screenshots" and self-service removal tools, with no credit card required [3].
Verified features: Paid plans scale by coverage. Core automates removals from 380+ sites, Extended from 555+, and Ultimate from 625+, with "Unlimited Custom Removal Requests for 940+ Sites total" on Ultimate [3]. From Extended up, you get an assigned human Privacy Agent and removal reports "with before and after screenshots every ~90 days" [3]. Optery says it has "No Affiliation with Data Brokers" [7]. Its covered-sites list includes B2B contact-data vendors such as Apollo, ContactOut and LeadIQ [3], which is worth knowing for sales teams; we run into the same data sources in our GTM engineering work.
For businesses, Optery offers Free Pro, Core Pro, Ultimate Pro and Enterprise tiers; SSO/SCIM is an add-on for Core Pro and Ultimate Pro and included on Enterprise, which is aimed at "100+ team members" [13].
Pricing: Core is $3.99 a month, or $39 billed yearly; Extended is $14.99 a month or $149 a year; Ultimate is $24.99 a month or $249 a year, all with a 30-day money-back guarantee [3].
Strengths: The free tier and low Core price make it the cheapest entry here, and the screenshot reports show what was removed.
Limitations: Optery Core is narrower than Incogni Standard. Core is a "Fully automated approach" with no human agent, and it removes data for a "maximum of 1 name and city and state per user" [3], while Incogni Standard handles multiple emails, addresses and phone numbers [1]. Core reaches 380+ sites only with Expanded Reach turned on, or 150+ without [3]. To get unlimited name variations and a human agent you need Extended, which at $149 a year costs more than Incogni Standard.
Best fit: People who want to check their exposure for free, and anyone who values proof of removal.
Aura — data removal inside a security bundle
Aura is not a stand-alone data removal service. Removal is one feature in a wider identity, fraud and device protection suite, and Aura says it helps remove personal info "from Google search results, people-search sites, and data brokers" [14].
Verified features: Each adult plan lists "Data Removal from 425+ Data Brokers, People Search Sites, Junk-mailers, & Google Search Results," alongside 3-bureau credit monitoring, antivirus, a VPN and a password manager [8].
Pricing: Individual is $12 a month billed annually or $15 billed monthly; Couple is $22; Family is $32 a month for "5 adults, unlimited kids & unlimited devices" [8]. Every plan has a 14-day free trial, and annual plans carry a 60-day money-back guarantee [8]. For organizations, Aura sells multiple one- or two-year memberships priced per person, with "volume discounts available on orders of more than 10 memberships," quoted by phone [8].
Strengths: One subscription can replace several tools, and you can try it free first.
Limitations: If you already pay for a password manager, antivirus or credit monitoring, you will pay twice for those. Aura's group offer is sold as per-person memberships rather than an employee privacy console with admin controls.
Best fit: Households that want identity theft protection and data removal on one bill.
Privacy Bee — the widest published broker list
Privacy Bee splits its plans by coverage and by how much human help you get.
Verified features: Essentials covers "556 (People Search Sites only)" and is "Mostly Automated" [4]. Pro covers "1,344 (includes PSS + broader data brokers)," adds unlimited custom sites and human analysts [4]. Signature offers "White-glove expedited priority for individuals in crisis or at high risk" [4].
Pricing: Essentials is $8 a month, Pro $16 a month and Signature $67 a month, each listed as "Approx when billed annually" [4]. Essentials and Pro carry a 30-day money-back guarantee; "Signature Services are not covered by the guarantee" [4]. Privacy Bee says it works with "thousands of different companies, from SMBs to global enterprises" [4]; its separate business site did not load for us, so we have no business pricing to report.
Strengths: Pro's broker count is the largest figure published on the pricing pages we compared (each vendor counts sites its own way), at a price close to Incogni Unlimited's $14.99 a month [1].
Limitations: Prices are approximate annual figures, and Privacy Bee says it does not discount "for any specific groups" [4]. Pro's human analysts are its "non-US" Global Response Team; US-based analysts come with Signature [4].
Best fit: People who want broad coverage plus custom removals at a mid-tier price.
Kanary — threat-model coverage for executives and teams
Kanary builds a threat model for each person and leans toward high-risk people and the teams that protect them.
Verified features: Core covers "highest-traffic exposures across search engines and data brokers," while Advanced adds social media (LinkedIn, X, YouTube) and AI/LLMs, plus faster scans and priority support [15]. Team accounts have a five-seat minimum, unlimited free admin accounts, and SSO and API access [9].
Pricing: Core is $250 a year per account and Advanced is $500 a year, each with 50% off family members [9].
Strengths: Team deployment, admin-managed onboarding and AI/LLM coverage make it the most business-oriented option here.
Limitations: It has the highest entry price in this list, and social media and AI coverage require Advanced.
Best fit: Security teams, executive protection firms and high-risk individuals.
How to choose a data removal service
For one person on a budget, compare Incogni Standard with Optery Core and Privacy Bee Essentials, and check the limits: Optery Core covers one name and location, and Privacy Bee Essentials covers people search sites only [3] [4]. For a family, Incogni, DeleteMe and Aura all publish family plans [1] [2] [8].
Next, decide how much human help you want. If you want custom removals from day one, DeleteMe includes them on every plan [2]; Incogni, Optery and Privacy Bee reserve them for higher tiers [1] [3] [4].
For a company, compare Optery for Business, DeleteMe, Kanary Team and Incogni's Ironwall on SSO, seat minimums and reporting. Removal services only reach outside data brokers; personal data your company holds in its own systems is a separate job, and that is where a well-built custom CRM with clear retention rules helps.
FAQ
What is the cheapest data removal service among Incogni alternatives?
Optery's Core plan is $39 billed yearly, below Incogni Standard at $95.88 a year, but Core removes data for only one name and city and state per user [3] [1]. Optery also has a free self-service tier [3].
Incogni vs DeleteMe: which costs less?
For one person on annual billing, Incogni Standard is $95.88 a year and DeleteMe is $129.00 a year [1] [2]. DeleteMe includes custom removal requests on that plan; Incogni adds them on Unlimited at $14.99 a month billed annually [2] [1].
Incogni vs Optery: what is the main difference?
Optery offers a free tier and screenshot-based reports, and its higher plans add a human Privacy Agent [3]. Incogni's paid plans start with automated removals of multiple emails, addresses and phone numbers [1].
Incogni vs Aura: is Aura a data broker removal service?
Partly. Aura plans include data removal from 425+ brokers and people search sites, but they also bundle credit monitoring, antivirus, a VPN and a password manager [8].
Which data broker removal services offer business plans?
Optery publishes business tiers up to Enterprise [13], Kanary sells Team plans with a five-seat minimum [9], DeleteMe sells business plans through its sales team [12], and Incogni offers Ironwall for employees and executives [5].
Our recommendation
If you want the most like-for-like replacement for Incogni with more human involvement, pick DeleteMe. If you want to start free and see proof of removals, start with Optery and move up to Extended only if you need more names or a human agent. Choose Aura if you also want identity theft protection, Privacy Bee Pro for the widest broker list, and Kanary when you are protecting a team. If you are building privacy into your own product instead, our SaaS development team can help.
Sources
- Pricing and subscription plans | Incogni — checked 2026-11-08
- Pricing | DeleteMe — checked 2026-11-08
- Pricing - Optery — checked 2026-11-08
- Privacy Bee Pricing – Plans From $8/mo for Data Removal — checked 2026-11-08
- Incogni for Business (Data Broker Removal Service | Incogni) — checked 2026-11-08
- Mozilla Monitor — checked 2026-11-08
- Remove Your Personal Information from Google - Optery — checked 2026-11-08
- Plans and Pricing | Aura.com — checked 2026-11-08
- Kanary Pricing — checked 2026-11-08
- DeleteMe: Remove Personal Data from Internet & Data Brokers — checked 2026-11-08
- Manage Digital Risk with DeleteMe | Proactive Privacy Protection — checked 2026-11-08
- DeleteMe Business Plans and Pricing — checked 2026-11-08
- Business Pricing - Optery — checked 2026-11-08
- Protect Your Identity, Credit & Privacy: Aura Official Site — checked 2026-11-08
- Kanary — checked 2026-11-08
