SFDIFY
Pipedrive pricing has four paid plans billed per seat: Lite at US$14, Growth at US$39, Premium at US$59 and Ultimate at US$79 per seat per month when billed annually, or US$24, US$49, US$79 and US$99 when billed monthly [1]. Every plan comes with a "Free 14-day trial" and "No credit card required" [1]. For comparison, HubSpot shows Starter at $7/mo/seat as a new-customer discount on a $20 list price [2], Zoho CRM Standard starts at US$14 per user per month billed annually [3], and monday CRM Basic at $12 per seat per month billed yearly [4].
How we chose
We read Pipedrive's pricing page, including its full plan comparison table, and its homepage, then priced the three CRMs a small sales team is most likely to compare it with: HubSpot Sales Hub, Zoho CRM and monday CRM. Every price, limit and feature below comes from those vendors' own pages, checked on 2026-11-08. We did no hands-on testing. Prices are in US dollars and exclude tax and promotions unless noted.
Pipedrive pricing at a glance
| Product | Best for | Starting price | Notable |
|---|---|---|---|
| Pipedrive | Small and mid-size sales teams that live in a deal pipeline | US$14 per seat/month billed annually, US$24 billed monthly (Lite) [1] | LeadBooster, Projects and Smart Docs are included from Premium up; paid add-ons below that [1] |
| HubSpot Sales Hub | Teams that want a free CRM first and marketing tools on the same platform | $0 for up to 2 users; Starter from $7/mo/seat (list $20) [2] | Professional and Enterprise require one-time onboarding fees of $1,500 and $3,500 [2] |
| Zoho CRM | Budget-conscious teams that want a free tier and deep customization | Free for 3 users; Standard US$14/user/month billed annually [3] | Professional adds AI agents and CPQ at US$23 billed annually [3] |
| monday CRM | Teams already on monday.com, or that want sales and delivery on one board | $12 per seat/month billed yearly (Basic) [4] | Plans start from 3 users; Basic caps active contacts and deals at 1,000 [4] |
Pipedrive pricing plans explained
All four plans include deal management, customizable pipelines, a Leads Inbox, API access, native mobile apps and the 500+ app marketplace [1]. What changes is automation, email, limits and support.
Lite: US$14 annually or US$24 monthly per seat
Lite is described as "Focus on selling and let meeting intelligence handle the admin," and costs "One payment of US$ 168 per seat/year" on annual billing [1]. Pre-call briefs and call recording with summaries and transcripts are included [1]. The comparison table leaves automations, two-way email sync, email templates and open tracking blank for Lite [1], so it suits a solo seller or a very small team that logs deals by hand.
Growth: US$39 annually or US$49 monthly per seat
Growth adds two-way email sync, email open and click tracking, a meeting scheduler, 50 automations and 5 sequences per company, and forecast reports [1]. It is the first plan where Pipedrive starts doing follow-up work for you, which is why most small teams comparing Pipedrive CRM pricing for small teams will land here.
Premium: US$59 annually or US$79 monthly per seat
Premium is the plan where the LeadBooster, Projects and Smart Docs add-ons switch from "Paid add-on" to included [1]. It also raises limits (150 automations, 25 sequences, 15 teams), adds a team inbox, custom scoring and AI email features, and is the first tier with phone support [1].
Ultimate: US$79 annually or US$99 monthly per seat
Ultimate adds security alerts, security rules and a device history and audit log, email and phone data enrichment, extended phone support and a non-developer sandbox account [1]. Limits go up again, for example 250 automations and 500 data enrichment credits per company [1].
Annual vs monthly billing
The toggle on the pricing page promises "Save up to 42%" on annual billing [1]. By our math from the list prices, that biggest saving is on Lite (US$14 vs US$24); the gap is about 20 to 25 percent on the other plans. With annual billing "you are charged once for the whole year," while monthly billing charges you "on the same day each month" [1].
For a five-seat team, by our math from the per-seat prices:
| Plan | 5 seats, billed annually (per year) | 5 seats, billed monthly (per year) |
|---|---|---|
| Lite | US$840 | US$1,440 |
| Growth | US$2,340 | US$2,940 |
| Premium | US$3,540 | US$4,740 |
| Ultimate | US$4,740 | US$5,940 |
Pipedrive notes that "our prices are VAT exclusive" [1], so EU buyers should add VAT. It also says implementation is free "when you sign up for a pricing plan that's over $400 a year" [1].
Pipedrive add-ons and what they cost
Pipedrive lists five add-ons that "you can add to any plan" [1]:
- LeadBooster (lead capture): starting from $32.50, included on Premium and Ultimate [1]
- Projects (post-sale delivery): starting from $16, included on Premium and Ultimate [1]
- Campaigns (email marketing): starting from $13.33, a paid add-on on every plan [1]
- Web Visitors (see which companies browse your site): starting from $41, a paid add-on on every plan [1]
- Smart Docs (documents and e-signatures): starting from $32.50, included on Premium and Ultimate [1]
The page does not say what billing period or seat count these "starting from" figures assume, so confirm totals at checkout. For anyone researching Pipedrive email campaigns pricing specifically: Campaigns is never bundled, even on Ultimate [1].
Pipedrive — pipeline-first CRM with transparent tiers
Pipedrive is a sales CRM built around a visual deal pipeline. Its homepage lists pipeline management, lead management, sales automation, email sync and tracking, meeting intelligence and a WhatsApp Business integration among its features, and says it is "Trusted by 100,000+ companies in 179 countries" [5].
Verified features: Customizable pipelines, deal rotting, a products catalog, webhooks and API access on every plan [1].
Pricing: Lite US$14, Growth US$39, Premium US$59 and Ultimate US$79 per seat per month billed annually; US$24, US$49, US$79 and US$99 billed monthly [1].
Strengths: Every plan and add-on has a price on the page, and the full feature table is public, so a team can budget without a sales call [1]. The trial needs no credit card and co-workers can be invited to it [1].
Limitations: The pricing page lists no free plan, unlike HubSpot [2] and Zoho [3]. Lite has no automations or two-way email sync, and phone support starts on Premium [1]. Email marketing (Campaigns) and Web Visitors cost extra on every tier [1]. At the entry level, Pipedrive Lite costs the same as Zoho CRM Standard billed annually, and Zoho Standard already includes sales forecasting [3], which Pipedrive starts on Growth [1].
Best fit: Small and mid-size sales teams that sell through a defined pipeline and want predictable per-user pricing. Growth is the plan most teams should trial first.
HubSpot Sales Hub — free start, steep jump to Professional
HubSpot Sales Hub sits on top of HubSpot Smart CRM, which HubSpot calls "the foundation" that "comes included with any paid HubSpot subscription" [2]. HubSpot also offers a "14-day free trial of HubSpot's sales tools" [6].
Verified features: Paid Sales Hub plans include HubSpot Credits for AI agents: 500 on Starter, 3,000 on Professional and 5,000 on Enterprise [2]. Starter includes email support; Professional and Enterprise add phone support [2].
Pricing: Free at $0/mo "for up to 2 users" [2]. Starter "Starts at $7/mo/seat" against a struck-through $20, with "Discounts available for new customers only" [2]. Professional starts at $90/mo/seat (list $100) plus "required, one-time Professional Onboarding for a fee of $1,500," and Enterprise starts at $150/mo/seat plus a $3,500 onboarding fee [2]. These figures are shown with "Pay Annually" selected.
Strengths: A real free tier and a low promotional Starter price make it cheap to begin [2].
Limitations: The Starter discount is for new customers only, and the step to Professional adds a large one-time fee [2]. For a five-seat team, Professional's first year costs $6,900 by our math ($90 x 5 x 12 plus $1,500), versus US$2,340 for Pipedrive Growth billed annually [1].
Best fit: Teams that also run marketing in HubSpot, or that want to start free and accept higher costs later. Our HubSpot competitors guide covers more alternatives.
Zoho CRM — lowest list price with a free tier
Zoho CRM leads with "The easiest AI CRM for growth" and its Zia agents [7].
Verified features: The free edition is "Forever free, for 3 users" [3]. Standard adds "Multiple sales pipelines," sales forecasting and built-in calling; Professional adds AI agents, inventory management and "Configure, Price, Quote (CPQ)" [3].
Pricing: Billed annually: Standard US$14, Professional US$23 and Enterprise US$40 per user per month. Billed monthly: US$20, US$35 and US$50 [3]. Zoho's lighter Bigin Express CRM is US$7 annually [3].
Strengths: Zoho says "You are not bound by any contracts or commitments" [3], and its mid-tier costs less than Pipedrive's on both billing options.
Limitations: The page warns "Local taxes may apply" [3], and higher tiers add modules such as CPQ, inventory and customer portals [3], so expect more setup than a pipeline-only tool.
Best fit: Cost-sensitive teams that want automation, CPQ or inventory in the CRM itself.
monday CRM — sales and delivery on one board
monday CRM pitches a CRM "that puts marketing, sales, and delivery on one platform" [8].
Verified features: Standard includes 250 custom automations a month and AI agents such as a lead sourcer agent and an AI meeting notetaker; Pro adds "Send mass emails" and "Set email sequences" [4].
Pricing: Billed yearly: Basic $12, Standard $17 and Pro $28 per seat per month; billed monthly: $18, $25 and $41. Ultimate is a custom price [4]. "Plans start from 3 users," and the free option is "a 14-day trial" [4].
Strengths: Built-in mass email on Pro [4], where Pipedrive charges for its Campaigns add-on on every plan [1].
Limitations: Basic allows 1,000 active contacts and deals [4], and the three-seat minimum makes it pricier than Pipedrive for a solo seller [1]. The page shows a "SAVE 33%" yearly toggle but its FAQ quotes an "18% discount" [4], so check the final figure at checkout.
Best fit: Teams already running projects in monday.com.
How to choose
- Solo seller or two people on a tight budget: compare Zoho's free edition [3] and HubSpot Free [2] against Pipedrive Lite before paying.
- A small team that wants follow-ups automated: Pipedrive Growth adds email sync, automations and sequences [1]; price it against Zoho Professional [3] and monday CRM Standard [4].
- Inbound lead capture and post-sale projects: Pipedrive Premium bundles LeadBooster and Projects [1]; compare that with Growth plus both add-ons.
- Security reviews and audit logs: only Pipedrive Ultimate includes the audit log and security alerts [1].
- Unusual processes: if none of these fit, read our guide on choosing between custom CRM, Salesforce or off-the-shelf or talk to us about custom CRM development.
FAQ
How much is Pipedrive per user per month?
Pipedrive pricing per user is US$14 (Lite), US$39 (Growth), US$59 (Premium) or US$79 (Ultimate) per seat per month billed annually, and US$24, US$49, US$79 or US$99 billed monthly [1].
Does Pipedrive have a free plan or free trial?
Pipedrive offers a "Free 14-day trial" with "No credit card required," and you can invite co-workers to it [1]. The pricing page lists only paid plans after the trial [1].
How much do Pipedrive CRM add-ons cost?
LeadBooster from $32.50, Projects from $16, Campaigns from $13.33, Web Visitors from $41 and Smart Docs from $32.50 [1]. LeadBooster, Projects and Smart Docs are included on Premium and Ultimate; Campaigns and Web Visitors are paid add-ons on every plan [1].
Is Pipedrive cheaper than HubSpot?
At the entry level, HubSpot is cheaper: it has a free plan for up to 2 users and a $7/mo/seat Starter discount for new customers [2]. Above that, HubSpot Professional starts at $90/mo/seat plus a $1,500 onboarding fee [2], while Pipedrive's top plan is US$79 per seat billed annually [1].
Which Pipedrive pricing plan is best for small teams?
Growth is the first plan with automations, two-way email sync and sequences [1], and Pipedrive labels it "MOST POPULAR" [1]. Choose Premium if you need LeadBooster, Projects or phone support included [1].
Our recommendation
For most small sales teams, Pipedrive Growth on annual billing is the plan to trial: it adds the automation and email features Lite lacks for US$39 per seat [1]. If price is the main constraint, Zoho CRM costs the same or less at every paid tier [3]. If you also run marketing in one tool, price HubSpot including onboarding fees [2]. If your team already works in monday.com, monday CRM Pro includes mass email that Pipedrive sells as an add-on [4].
Sources
- CRM Pricing Plans | Affordable CRM Software Costs | Pipedrive — checked 2026-11-08
- Sales Software Pricing | HubSpot — checked 2026-11-08
- Zoho CRM Pricing and Editions - Free for 3 users — checked 2026-11-08
- monday.com CRM pricing: find the plan that works for you — checked 2026-11-08
- Sales CRM & Pipeline Management Software | Pipedrive — checked 2026-11-08
- AI Sales Software for Pipeline & Closed Deals | HubSpot — checked 2026-11-08
- Zoho CRM | Top-rated Sales CRM Software by Customers — checked 2026-11-08
- AI CRM Software | monday CRM - Revenue Execution Platform — checked 2026-11-08
