SFDIFY
For most small and mid-size sales teams, the ZoomInfo competitors worth a shortlist are Apollo.io, Lusha, Cognism, Seamless.AI, Amplemarket and Reply.io. Apollo.io and Lusha both publish free plans [1, 2], and Apollo lists paid plans from $49 per seat per month billed annually [1]. Cognism and Seamless.AI sell through quotes [3, 4], while Amplemarket and Reply.io bundle data with outreach sequences [5, 6]. ZoomInfo itself has a free ZoomInfo Lite plan and says it charges for credits rather than fixed seat tiers [7].
ZoomInfo describes itself as an AI GTM platform with "verified data on 500M+ contacts and 100M+ companies" [7]. The buying process is heavier, though: its pricing page lists packages such as ZoomInfo Professional and Copilot Advanced and asks you to "Get Pricing" through a form [8]. If you run a five- to fifty-person sales team, you may want a tool you can price, try and roll out in an afternoon. This guide covers the ZoomInfo alternatives that come up most often for that kind of team.
How we chose
We compared six sales intelligence tools on the things a smaller team actually decides on: how many contacts and companies the vendor says it covers, how credits work, whether there is a free plan or trial, what a paid plan costs when the price is public, and whether outreach is built in. Every fact below comes from the vendor's own homepage or pricing page, checked on November 8, 2026. We did not run hands-on tests, and we do not score or rank products. Two of the six (Amplemarket and Reply.io) pay us a commission through affiliate links; that did not change their order or how we describe them.
ZoomInfo competitors compared
| Product | Best for | Starting price | Notable |
|---|---|---|---|
| ZoomInfo (reference) | Large GTM teams that want one data vendor for sales and marketing | Free ZoomInfo Lite; paid packages by request [7, 8] | 500M+ contacts and 100M+ companies [7] |
| Apollo.io | Budget-conscious teams that want data and sequences together | $0 Free; Basic $49 per seat per month, billed annually [1] | 240M+ contacts and 30M+ accounts [9] |
| Lusha | Reps who mainly need emails and phone numbers | Free plan with 40 credits a month [2] | 515M+ contacts and 29M+ companies [10] |
| Cognism | Teams prospecting into Europe | Custom quote; packages include 5 seats [3] | Decision-maker data "refreshed every 30 days" [11] |
| Seamless.AI | Teams buying credits in volume | Quote through a pricing inquiry form [4] | Refunds the credit for an invalid email [12] |
| Amplemarket | Mid-size teams replacing several tools with one | $600 per month, annual term, 2 users [13] | AI agents, B2B data, sequences and dialing in one platform [5] |
| Reply.io | Outreach-first teams that need little data | Multichannel from $89 per user per month, billed annually [14] | 50 live data credits a month included [14] |
Apollo.io — the free-plan default
Apollo.io is usually the first ZoomInfo alternative a small team tries, because you can sign up and search the database before talking to anyone. Paid plans pair the contact database with sequences, a US dialer and CRM integrations [1].
Verified features: Apollo says it covers "240M+ contacts and 30M+ accounts" [9]. Email campaigns "are included on every Apollo account," though free plans can connect Gmail accounts only [1].
Pricing: The Free plan is $0 with 900 credits per seat per year, granted monthly. Basic is $49 per seat per month billed annually with 30,000 credits per seat per year, and Professional is $79 per seat per month billed annually with 48,000 credits [1].
Strengths: Public prices, a permanent free tier and outreach in the same tool make it easy to start small and grow into a paid plan.
Limitations: Credits "do not roll over if unused" [1], so a quiet month is lost spend. All seats on an account must be on the same plan [1], which can raise costs when only a few reps need the higher tier. Apollo's stated database is smaller than ZoomInfo's [9, 7].
Best fit: Founders and small teams that want to test outbound without a contract.
Lusha — simple credits for emails and direct dials
Lusha focuses on getting verified contact details into a rep's hands quickly, through its workspace, Chrome extension, API and connections to AI assistants such as Claude and ChatGPT [10].
Verified features: Lusha says its search covers "515M+ verified contacts and 29M+ companies, with 77 fields on every record" [10]. The same page says "every email comes with a confidence score" [10].
Pricing: Lusha describes "a permanent Free plan with 40 credits a month, then Starter, Pro and Premium self-serve with a credit slider, and Scale for larger teams" [2]. Revealing an email costs 1 credit and revealing a phone number costs 5 credits [2]. On monthly plans, unused credits roll over "up to twice the credit limit" [2].
Strengths: The credit math is easy to explain to a finance lead, and rollover on monthly plans softens uneven usage.
Limitations: Phone numbers cost five times as much as emails [2], so phone-heavy teams burn credits quickly. Lusha is mainly a data tool; you will still need a sequencing tool for outreach.
Best fit: Small teams that already have an outreach tool and mainly need clean contact data.
Cognism — built for selling into Europe
Cognism positions itself around European B2B data and phone-verified mobile numbers [11], which makes it a natural shortlist pick for teams with buyers in the UK and EU.
Verified features: Cognism says decision-maker data is "refreshed every 30 days" [11]. Its credit rule is "1 credit = 1 revealed contact," and "a credit is only used again if that contact changes jobs" [3].
Pricing: Cognism does not publish list prices. Its pricing page says pricing "is tailored based on the product you need," with Sales Prospecting "offered in Standard and Pro packages" [3]. Both packages list "5 seats included" [3].
Strengths: Not paying twice for a contact you already revealed is useful for teams that work the same accounts repeatedly.
Limitations: There is no public price, and Cognism itself says "teams with at least 5 salespeople often see the most value" [11], so a two-person team may be a weaker fit.
Best fit: Mid-size teams with a meaningful share of pipeline in Europe.
Seamless.AI — volume credits and a credit-back policy
Seamless.AI sells contact data plus AI outreach tools [12], with pricing set through a sales conversation [4].
Verified features: Seamless.AI says it has "1.8B+ verified business emails and 414M+ phone numbers" [12]. It also states: "If an email is invalid, we automatically refund your credit" [12].
Pricing: The pricing page is an inquiry form that asks how many contacts you need per month. It says "Only pay for features or licenses you need. Get volume discounts" and "No setup fees" [4].
Strengths: The credit refund on invalid emails lowers the cost of bad data, and volume discounts suit teams that pull large lists.
Limitations: There is no public price to compare, so you cannot budget before a sales call. Its email and phone counts are not measured the same way as ZoomInfo's contact count, so the numbers are not directly comparable.
Best fit: Teams that know their monthly contact volume and are ready to negotiate.
Amplemarket — data and outreach in one platform
Amplemarket is less a ZoomInfo clone and more a replacement for ZoomInfo plus a separate sequencing tool. It calls itself an "All-in-one sales platform with AI agents, B2B data, multichannel sequences, and parallel dialing built in" [5].
Verified features: Amplemarket bundles AI agents, multichannel sequences and parallel dialing with its data [5].
Pricing: Startup is "$600/mo" on an "annual term" with "2 users included" and 27,000 contacts. Growth and Elite are custom priced, and "all plans include a free trial" [13].
Strengths: If you are paying for a data vendor and a separate engagement tool today, one contract can simplify the stack.
Limitations: It has the highest public entry price in this list: $600 a month on an annual term [13], versus $49 per seat for Apollo Basic [1]. Startup includes only 600 phone number credits per user per year [13], which is thin for phone-first teams.
Best fit: Mid-size teams that want data, signals and sequences under one roof and can commit to a year.
Reply.io — outreach first, data second
Reply.io is a sales engagement platform first. It belongs on this list because it includes real-time B2B contact data [6], but it is not a like-for-like ZoomInfo replacement.
Verified features: Reply.io says you can "Access over 1 billion global contacts" through its real-time data feature [6] and run sequences across email, LinkedIn, WhatsApp and calls [6].
Pricing: The Multichannel plan starts from $89 per user per month, billed annually [14]. Plans include "50 Live data credits/month," with more data credits sold as paid packages [14]. Reply.io offers a 14-day free trial [14].
Strengths: Strong multichannel outreach at a lower per-seat price than most data-plus-engagement bundles.
Limitations: Fifty included data credits a month [14] is far below what a data-first tool provides, so heavy prospectors will pay extra or pair it with another data vendor.
Best fit: Teams that already have contact lists and mainly need to run outreach well.
How to choose among sales intelligence platforms
Start with the job, not the database size. A sales intelligence platform does one of three things for a small team: it finds contacts, it keeps your CRM records accurate, or it runs outreach. ZoomInfo tries to do all three, with native integrations for Salesforce, HubSpot and Microsoft Dynamics 365 [7]. Most alternatives are stronger at one.
- You need contacts and already have an outreach tool: compare Lusha and Seamless.AI on how they charge for phone numbers and invalid emails.
- You need contacts and outreach, on a budget: Apollo.io is the easiest to trial.
- Your buyers are in Europe: put Cognism on the shortlist.
- You want one contract for data and sequences: compare Amplemarket and Reply.io, and check how many data credits each plan includes.
Then check where the data lands. Whichever tool you pick, its value depends on how cleanly it syncs into your CRM, how duplicates are handled and who owns enrichment rules. If your CRM is already messy, sort that out first; our guide to choosing between custom CRM, Salesforce or off-the-shelf covers the tradeoffs. Teams that want enrichment, routing and sequences wired together often bring in GTM engineering help rather than adding another tool.
Finally, model credit costs for a normal month and a busy month. Credit expiry, rollover rules and the price of phone reveals differ more between vendors than headline seat prices do.
FAQ
What is the best free ZoomInfo alternative?
Apollo.io and Lusha both offer permanent free plans. Apollo's Free plan includes 900 credits per seat per year, granted monthly [1], and Lusha's Free plan includes 40 credits a month [2]. ZoomInfo also has its own free tier, ZoomInfo Lite, which needs no credit card [7].
Are there cheaper alternatives to ZoomInfo?
ZoomInfo does not publish list prices on its pricing page [8], so a direct comparison needs a quote. Among the alternatives here, Apollo.io publishes the lowest paid entry point at $49 per seat per month billed annually [1], and Reply.io's Multichannel plan starts from $89 per user per month billed annually [14].
Which ZoomInfo competitors are best for selling into Europe?
Cognism describes itself as "Europe's most trusted B2B data for growing pipeline" (its own claim) and says teams prospecting into Europe often see the most value [11]. Lusha is worth a trial alongside it if you sell into several regions, since its free plan lets you check coverage before you pay [2].
Do ZoomInfo alternatives use credits too?
Yes. Apollo.io, Lusha, Cognism and Seamless.AI all describe credit systems [1, 2, 3, 12]. Apollo's credits do not roll over [1], Lusha's monthly-plan credits roll over up to twice the limit [2], and Cognism charges again only when a contact changes jobs [3].
Our recommendation
If you are a small team leaving ZoomInfo or never wanting to sign its contract, start with Apollo.io's free plan and see whether its data covers your market. Add Lusha if your reps mainly need contact details inside the tools they already use, and get a Cognism quote if Europe matters. If the real goal is fewer tools rather than cheaper data, trial Amplemarket and Reply.io side by side, keeping in mind that Amplemarket costs more up front and Reply.io includes far less data. If you would rather build the data flow around your own CRM, our custom CRM development team can help.
Sources
- Apollo.io Pricing Plans | Sales Intelligence Platform Pricing — checked 2026-11-08
- Lusha Pricing: Plans, Credits and Costs — checked 2026-11-08
- Cognism Pricing — checked 2026-11-08
- Pricing Inquiry - Seamless.AI — checked 2026-11-08
- Amplemarket: All-in-one sales platform for teams & AI agents — checked 2026-11-08
- Reply.io | AI Sales Outreach & Cold Email Platform — checked 2026-11-08
- ZoomInfo homepage — checked 2026-11-08
- Pricing | ZoomInfo — checked 2026-11-08
- The AI GTM System for Go-to-Market Teams | Apollo — checked 2026-11-08
- Lusha | B2B Data and AI Prospecting for GTM Teams and AI Agents — checked 2026-11-08
- Cognism homepage — checked 2026-11-08
- Seamless.AI homepage — checked 2026-11-08
- Amplemarket: Platform Pricing — checked 2026-11-08
- Reply Pricing — checked 2026-11-08
